Bite employees are very conversant with conducting all different types of primary and secondary research. Insights gleaned from research underpin the majority of the strategies and tactics Bite devises for its clients. Bite uses a blend of in-house and external resources to conduct research. As primary research, Bite often arranges interviews with sources in-person or over the phone with journalists, analysts, industry watchers, trade associations, and even politicians. We also try to speak with members of the client organization who sit outside of the communications team, such as the C-Suite or Business Development teams. This allows us to get a big picture understanding of the business, fully understand business challenges, and determine how they are related to the communications challenges of the organization. In addition, Bite has a network of brand/account planners which we use to conduct brand audits and qualitative research such as focus groups. Bite also uses commercial polling services such as Omnibus surveys, as well as market research or specialist research firms. Desk-based research conducted by account teams is the main source of secondary research. This includes mostly online web-based searches but Bite also subscribes to online cultural anthropology services, which gives valuable insights into trends and new audience segmentations. We also subscribe to additional media resource sites to provide valuable public record analysis of articles and news stories from all major media, blogs and websites globally.