A sale is the ultimate outcome for most commercial marketing activities. Sales objectives are often difficult to achieve because there are so many other factors that make up the sales process.  In order to measure the impact of PR from a sales perspective, clients have to be willing to allow enough budget to be able to put the measurement metrics in place. These metrics can be a simple as call center staff asking how the customer heard about the product or service, to more sophisticated online measures driving customers to a specific URL which can be tied back to the PR campaign.

Bite creates PR campaigns to take its client’s audiences through a four-step process - awareness (step 1), understanding (step 2) and propensity to buy (step 3) and finally the sale (step 4). A sale is clearly the ultimate outcome for most commercial marketing activities and is the ultimate test of ROI (money spent on PR versus sales achieved as a result of PR). Many Bite clients will use the best blend of advertising, PR, direct and promotions with each doing their distinct bit to achieve the sales goal.