When your budget is a fraction of your competitor’s, and the whole world knows its name, how do you communicate that your products and services are better? As an agency, Bite prides itself on being quick thinkers with deep industry knowledge and the right media, analyst and influencer relationships. Our teams are able to rapidly change course to address new developments in your marketplace. Our tailored approach to competitive PR starts with a collaborative session in which we will seek to gain a thorough understanding of your company, your technology and the competitive landscape as you see it. It is from these sessions that we are able to devise competitive PR campaigns that map directly to your business objectives.

In addition to our ‘bread-and-butter’ PR capabilities, Bite strives to infuse creativity into all of its work. On the competitive front, we have executed a variety of well-received creative campaigns, including everything from media mailers touting our clients’ product superiority vis-à-vis the competition, to hijacking competitor conferences by arranging well-attended customer events at the same time. We even enjoy guerilla marketing activities such as giving away T-shirts, badges, client-branded coffee cups and other prizes to attendees at competitors’ annual trade shows. We believe competitive PR must focus on reaching the right audiences with the right messages, rather than being controversial for controversy’s sake.