Of the four key audiences for corporate reputation: investors, partners, customers and employees, it's often the last one that gets overlooked in the creation of a PR campaign that might otherwise be flawless. Simply put, an internal communications program is one of the most vital tools a company has for ensuring its staff is aligned with the corporate strategy. When employees are well-informed, and feel they have an ongoing dialogue with their employer, they are more likely to initiate proactive changes to better map their work to match what the company needs. We have experienced consultants who can help clients create, execute and maintain a solid program with the ability to reach a corporate workforce - whether it's comprised of five, 500, 5,000 or 50,000 - and elicit a sense of community and loyalty throughout the employee ranks. No company can overlook the opportunity to communicate directly to its employees, and our counsel helps ensure that this key audience is engaged and excited about the company's future.