PR used to mean media relations based around a conventional “Press Office”. However explosive media fragmentation has changed the way clients and their influencers interact. We’re now a “content on the move” society, with less dependence on traditional media than in the past. Bite’s media-neutral mindset could mean that the PR solution today may not be a media relations program, and instead the solution may mean adopting the use of other communications disciplines which target audiences via their specific interests rather than their demographics.

By using an audience-centric, insight-based, channel neutral approach to communications, we approach every new challenge with a blank sheet of paper. Different clients have different challenges and different audiences to reach in order to meet those challenges. In this section we have outlined just a few of the challenges we’ve helped our clients address and the services we’ve deployed to reach and trigger the desired behavior with each identified audience group.