Bite Communications scoops PRCA ‘frontline’ award for Cornwall Pure Business Campaign

LONDON - September 29, 2005: Bite Communications is proud to have received the 2005 PRCA ‘frontline’ business to business award in recognition of the results achieved for client Cornwall Pure Business. Briefed to promote Cornwall as a centre for business, rather than a tourist destination, the Bite team set to work securing broadcast, national, regional and vertical coverage, including BBC Breakfast News, BBC News 24, The Today Programme and dedicated articles in the FT, The Times, The Guardian and Daily Express. The judges noted, “The campaign required creativity, strategic thinking, agility and speed for a subject that had little news content.  Adopting a plan to place Cornwall as the relocation destination for an ideal work/life balance, the ongoing campaign focused on research, a local media tour, pro-active press office, and dozens of case studies to illustrate the benefits and lifestyle advantages of relocation to the region.”