| Bite Communications Opens Toronto Office To Expand North America Offering |
The new Toronto office strengthens Bite’s existing client service offering for several of its consumer and enterprise accounts with a presence in the Toronto region and fills the demand for a complete North America offering. Serving brands such as AMD, BBC, Sun Microsystems and Sybase, Bite has well-established North American hub offices in Los Angeles, New York and San Francisco, as well as international hub offices in Beijing, Hong Kong, London and Stockholm. Bite aims to challenge a number of the most innovative technology companies in the market to think differently about the way they communicate with their audiences by adopting a more audience-centric, channel-neutral approach. Bite is already working with several clients in the region unconstrained by traditional media and open to a wide range of social media techniques to target increasingly sophisticated, media-savvy audiences. “Toronto is a critical strategic hub for many of our technology clients and it is very important to us that we meet their needs by opening this office,” said David Hargreaves, General Manager Bite North America. “Through our Toronto office we have dedicated support for two of our largest clients in AMD and Sybase, a means to address the diverse communications needs of Canadian organizations, and access to a pool of talented communications practitioners to enhance our global network.” Vice President Will Willis will head up the Toronto office. Willis brings over ten years of experience in high-tech public relations with a focus on consumer, enterprise and wireless technologies. Willis will be responsible for growing Bite’s Canada-based business, as well as serving a range of its existing North American clients. “We have constructed a team here with specialist knowledge of the Canadian technology market that is so valuable to our clients,” said Will Willis, Vice President. “We’ve added staff with significant consumer and enterprise experience and we’ll be looking to leverage that expertise to increase our presence in what is an important growth market for Bite.” |