If a single story in the Wall Street Journal or Financial Times no longer does the trick, how do marketers reach their diverse targets? We think the answer is audience-centric, in-sight-based, channel neutral communications. At the heart of our approach is a six-phase communications methodology to help our clients reach their audiences. Audience-centric At the base of Bite’s blueprint is a more comprehensive examination of audiences. Empowered by thought processes that mirror those of ethnographers, anthropologists and futurists, we create a targeted understanding of key influencers and opinion makers. How do they consume information? How do they react to internal and market conditions? What do they do in their spare time? What is the greatest factor impacting their decision-making? Insight-based By identifying how these concentrated audiences view and interact with their worlds, Bite generates new insights on approaching these powerful targets. This basic intelligence enables Bite to develop highly individual messages and programs that produce results that are transparent and vital to clients. Channel-neutral In addition to increased research and insight, Bite’s blueprint also relies on new thinking regarding the execution of PR campaigns through a range of client service solutions. Bite increasingly demands neutrality regarding the concept of print and broadcast media relations as the core of its PR activity. New technologies like blogging and podcasting are productive mediums, as well as other critical ways of communicating messages such as speaking opportunities, creative mailers and guerilla marketing.