Multinational technology companies are expanding in Asia and honing in on the China market; likewise Chinese companies are eyeing global possibilities. In both circumstances, effective communication with local and global audiences is critical. There are literally hundreds of new and innovative technology companies in Asia that are well-established at home but in need of advice on how to convey key messages elsewhere in disparate, somewhat unfamiliar, markets.

With widely varying cultural and business practices, treating Asia as one market is flawed. One of the biggest challenges for multinationals is how to manage its disparate network of agencies; keeping each one on message and towing the corporate line, while allowing each country the freedom to localize. As Bite’s Asia-Pacific headquarters, the Hong Kong office acts as a regional hub for network coordination, while being the buffer between headquarters and other countries.

As one of the most sophisticated technology markets within the Asia-Pacific region, many firms find Hong Kong is the ideal first step to a global Asian presence. Bite is here, on the ground, providing its full range of services to local and international companies wanting to reach this often times complex audience. By using its Hong Kong office as the stepping-stone, Bite can take you and your product to the region or country you need to be in. From media and analyst programs, to strategic counsel, marcoms and message development – Bite is the gateway.